Nathan’s Famous
MTA collab
I was admiring the new MTA map design when something near Coney Island caught my eye. Wait… is that a hot dog? It was staring me in the face. All it needed was some mustard. $3.00 well spent.
https://adage.com/creativity/work/aa-nathans-famous-follow-the-frank-line/
https://lbbonline.com/news/Nathans-Famous-Transforms-New-York-Subway-Map-to-Celebrate-National-Hot-Dog-Day
https://www.campaignlive.com/article/brand-brief-nathans-famous-mta-stunt-lindsay-lohan-dials-verizon-raids-anti-roach-coach/1925799
Awards
4 Cannes Lion Shortlists
One Show Silver
One Show Bronze
NY1 Shoutout
Having Pat Kiernan - an iconic New Yorker - feature our Nathan’s and MTA collaboration on NY1 was truly the icing on the cake for this campaign. His involvement added authenticity and excitement, making our partnership feel even more special to the city we love.
Subway Takes
We even partnered with Kareem from Subway Takes for a special event on our highly sought-after MTA Hotdog Subway seats, featuring the one and only Seth Goldman. And remember - never give this man a hot dog without the sauerkraut!